Lead Conversion

Lead Conversion

You work every day to obtain qualified leads to continue to grow your business.  But how are you doing converting those leads into new customers?  I found that having a conversion strategy is one of the most overlooked growth areas for loan officers.  It is what takes loan officers to the next level when executed properly...

Direct to Consumer Marketing: Leveraging Big Data

Direct to Consumer Marketing: Leveraging Big Data

Big data and analytics are essential for mortgage bankers to introduce new product lines, uncover new consumer insights, and increase sales-funnel optimization and cross-channel relationships. Leveraging big data in your marketing strategy will create marketing efficiencies through better targeting and tracking success.

NGData surveyed 24 data-driven marketing experts to reveal the most effective ways to leverage big data in your marketing strategy. Here are some leading points that apply to consumer direct marketing in mortgage banking industry...